trendy like ‘24 pt. 1
we are halfway through the year and the creative world’s been turned on its head. with tools incorporating new uses of artificial intelligence - or ai - built into our go-to programs, it’s been hard to avoid the discussion around it… but that’s for another day.
but because of the recent changes to process and the availability of templates for the everyday consumer, it’s now more important than ever that as creatives, we’re showing our chops. we need to push the boundaries of creativity as almost a reminder why artists are artists, not computers.
that all being said, i wanted to highlight some amazing design trends i’ve been noticing this year doing just that.
maximalism
really, the name says it all. maximize every square inch; every pixel tells a story. the first time i heard of maximalism was a facebook group about home decor where people posted their final products after hours thrifting, diy’ing, and also a lot of black ceilings (which i still don’t understand how it just looks so good?). the truly successful end products definitely came from some creative people. the thing is, you can’t just head to good will or savers, grab all the things that look “eh, kinda old i guess?” and toss them on shelves - it just doesn’t work. it has to be purposeful, it has to have intention.
you’ll hear me say intention quite often. i sometimes think the utility of design begins to outweigh the artistic intention and it’s been losing a little bit o’ the “look at this art and now tell me what you feel” vibe. instead it feels straightforward. and most of the time that’s what the consumer wants. but i think if we push the consumer to look deeper, to have discussions on intentions and what they mean, we can start changing that narrative. at least that’s what i hope. if i have to use a generic sans serif on another important design, i might scream.
i think what i want to build in my relationships with my clients is an unwavering trust. after working with me, i want them to feel completely comfortable in just telling me about their new product and trusting me to deliver something stunning that THEY would love. uniqueness is important to me. as kids, we’re bullied for being different. and although gray is a good color, it’s important to remember the rainbow exists too. i want my clients to stand out. i want their brand to be recognizable with everything they produce. i want their designs to be a reflection of their complexity and uniqueness.
